Atharna – The Saudi Cup 2022




Brand Activation


Atharna meaning ‘legacy’ or ‘heritage’, was built to protect and preserve the local, artisanat talent of Saudi Arabia.

About The Event

Atharna's booth at the Saudi Cup captivated visitors with an exquisite display of authentic traditional items. Immersed in the rich cultural heritage of Saudi Arabia, attendees had the opportunity to explore and acquire meticulously crafted crafts, promoting local craftsmanship and fostering an appreciation for the country's cultural traditions. Atharna's presence added a touch of elegance and cultural significance to the prestigious Saudi Cup event.

Our Role In A Nutshell

1. Concept Creation.
2. Design The Customer Experience.
3. Creative Adaptation.
4. Zoning Plan.
5. Execution & Printing.
6. Booth Building.


The Equestrian Club Riyadh, Saudi Arabia

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