JHD – Formula1 Paddock Club


Brand Activation


Jeddah Historical District Company is dedicated to the renovation and preservation of the iconic "Albalad," the historic town of Jeddah. With a focus on revitalizing the rich heritage and architectural beauty of the area, the company is committed to safeguarding the cultural legacy and promoting tourism in this significant part of Jeddah.

About The Event

Albalad's presence at the F1 Paddock Club rooftop showcased an immersive experience that celebrated the architectural heritage of the historic district. The thoughtfully designed booth offered engaging woodworking workshops, providing a platform for guests to learn and appreciate the intricate craftsmanship of Albalad's architecture. The event successfully combined education, creativity, and cultural celebration, fostering a deeper understanding and appreciation for Albalad's unique architectural heritage.

Our Role In A Nutshell

1. Concept Creation.
2. Artist Collaboration.
3. Creative Adaptation.
4. Design The Customer Experience.
5. Zoning Plan.
6. Art Collection.
7. Booth Building.


Corniche Circuit Jeddah, Saudi Arabia

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