Waed by Aramco – Fiy Alryadah Podcast




Digital Media


Backed by Aramco, WAED Ventures is a $500 million venture capital fund with the aim to accelerate the development of a full innovation ecosystem by: investing in tech-based startups, globalizing home-grown technologies, and stimulating the emergence of a sustainable startup economy.

Campaign Goals

Increase Viewership of Podcast Season One

Campaign Approach

The setup started with views & clicks objective on 3 platforms YouTube, Linkedin and Twitter.
Linkedin & Twitter were optimized for clicks and then we concentrated on YouTube only to get the maximum views to the videos. We targeted by interest, demographics & behaviours to reach our targeted audience and we successfully completed our goals.

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